Targeted Advertising That Reaches Buyers Who Need It Most

We understand that subprime inventory requires a specialized marketing approach. These buyers are often overlooked by traditional advertising, but they represent a large and motivated market segment. Our mission is to help dealerships connect with real customers who need flexible financing, low down payments and a fresh start.

We build campaigns that speak directly to subprime buyers, with the right message, the right channels and the right timing.

Subprime buyers are unique:

  • They may have low or no credit
  • They often lack a down payment
  • They want fast approval and simple financing
  • They respond best to clear, direct and trustworthy messaging
  • They’re active on social media and local media platforms.

That means a generic marketing campaign won’t work. You need messaging that builds trust, highlights financing options and shows real vehicles with real prices.

Our Subprime Marketing Strategy

CR Advertising creates multi-channel campaigns that drive traffic to your dealership and convert interest into sales. We target buyers who are ready to purchase but need the right financing and reassurance to move forward.

Our services include:
  • Direct mail campaigns
  • Highly-targeted digital advertising
  • Social media campaigns
  • Google Ads
  • Email and text campaigns
  • OTT and video ads
  • And more!”

Contact us today and let’s build a relationship!