Last Updated: August 17, 2026

CR Advertising, Inc. (“CR Advertising,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect personal information. This Privacy Policy describes our practices regarding information collected through crads.net, our contact and quote forms, communications, automotive marketing services, direct mail and digital campaigns, and other interactions with CR Advertising. It also explains certain choices and privacy rights that may be available under applicable law.

1. Information We Collect

Information You Provide to Us

We may collect information you voluntarily provide when you contact us, request a quote, discuss a campaign, become a client, or otherwise communicate with us.

  • Name and contact information, including email address and telephone number
  • Company or dealership name
  • Business address, city, state, and ZIP code
  • Campaign goals, promotion type, timing, and budget-related information
  • Information about typical mail volume, vehicle sales volume, automotive lines carried, and annual promotions
  • Messages, comments, project details, and other communications
  • Account, billing, transaction, and project information where applicable
  • Files, artwork, lists, databases, creative materials, or other information you choose to provide

Information We Receive or Process for Marketing Campaigns

Because CR Advertising provides automotive direct mail, targeted list acquisition, email marketing, text message marketing, digital advertising, social media marketing, CRM integration, and related services, we may receive or process information from clients, authorized data providers, list providers, advertising platforms, CRM systems, and other business partners for use in client campaigns.

  • Names and postal addresses
  • Email addresses and telephone numbers
  • Vehicle ownership, vehicle interest, inventory, or dealership-related information
  • General demographic, geographic, household, or marketing-segment information
  • Campaign response, call, click, appointment, lead, or conversion information
  • Customer or prospect records supplied by a dealership or its authorized service providers
  • Where permitted by law and supplied by authorized sources, credit-related or other selection criteria used to identify marketing audiences

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, server logs, analytics tools, advertising technologies, and similar technologies.

  • Internet Protocol address
  • Browser and device type
  • Operating system
  • Pages viewed and links clicked
  • Date and time of visits
  • Referring website or source
  • General or approximate location derived from an IP address
  • Cookie identifiers and similar online identifiers
  • Information about how visitors interact with our website and advertising

2. Sources of Personal Information

  • Directly from you or your organization
  • Automatically when you use our website
  • From dealership and business clients
  • From authorized list, data, and audience providers
  • From advertising, analytics, social media, and marketing platforms
  • From CRM, call-tracking, click-tracking, and campaign systems
  • From service providers and business partners
  • From publicly available sources and other sources where permitted by law

3. How We Use Personal Information

  • Respond to questions, quote requests, and other communications
  • Develop proposals, campaign strategies, and pricing
  • Provide automotive direct mail, email, text, digital, social media, print, production, advertising, and related marketing services
  • Acquire, prepare, segment, deduplicate, or otherwise process marketing lists as authorized by clients and applicable law
  • Design, produce, mail, distribute, deliver, track, and measure campaigns
  • Integrate campaign activity with client CRM or related systems
  • Provide reporting, attribution, analytics, and campaign performance information
  • Communicate with clients and prospective clients about CR Advertising products and services
  • Operate, maintain, secure, troubleshoot, and improve our website and systems
  • Detect or prevent fraud, misuse, security incidents, and unlawful activity
  • Maintain business, financial, transaction, and project records
  • Comply with applicable laws, regulations, contracts, legal processes, and governmental requests
  • Protect our rights, property, systems, customers, clients, and other persons
  • Carry out other purposes disclosed when information is collected

4. Cookies and Similar Technologies

CR Advertising and certain service providers may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies to operate the website, understand website activity, measure campaign performance, and support advertising.

  • Essential technologies used for website operation, security, and core functionality
  • Functional technologies used to remember preferences and improve website functionality
  • Analytics technologies used to understand website traffic, visitor behavior, and performance
  • Advertising technologies used to measure campaigns, support retargeting or audience-related advertising, and understand marketing effectiveness

Where available, you may use cookie or privacy preference controls provided on our website or in your browser to manage certain optional technologies. Disabling certain technologies may affect website functionality.

5. Analytics, Advertising, and Marketing Technologies

We may work with analytics, advertising, search engine, social media, call-tracking, email, text messaging, and other technology providers. These providers may receive information such as IP address, device information, cookie identifiers, pages visited, campaign interactions, calls, clicks, form submissions, or similar activity as needed to provide their services.

Some privacy laws may classify certain advertising-related disclosures as a “sale,” “sharing,” or use of personal information for “targeted advertising,” even when no money is exchanged. CR Advertising does not sell personal information collected directly through crads.net for monetary consideration. Where applicable law provides an opt-out right, we will honor applicable opt-out methods as required by law.

6. How We Disclose Personal Information

We may disclose personal information to organizations that help us operate our business or deliver campaigns and services.

  • Website hosting, IT, cloud, security, and technology providers
  • Printing, mailing, production, fulfillment, and shipping providers
  • List, data, audience, and address-processing providers
  • Email, text messaging, call-tracking, and communication providers
  • CRM, analytics, reporting, and attribution providers
  • Advertising, search engine, social media, and media platforms
  • Payment, accounting, and financial service providers where applicable
  • Professional advisers such as attorneys, accountants, and insurers
  • Contractors, vendors, and business partners performing authorized services

We may also disclose information to comply with law or legal process; protect our rights, systems, clients, customers, or others; investigate fraud or security incidents; or as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.

7. Information We Process for Dealership and Business Clients

A significant portion of CR Advertising’s work involves processing information on behalf of dealership and business clients. In those situations, the client generally determines the purposes and means of the campaign and CR Advertising processes information to provide the requested services.

Our processing may include preparing direct-mail audiences, working with customer or prospect lists, sending or coordinating email and text campaigns, supporting digital advertising, integrating leads or campaign activity with CRM systems, and measuring campaign response.

When we process personal information solely on behalf of a client, our use of that information may be governed by our agreement with that client and the client’s own privacy obligations. If your request concerns information we maintain solely for a client, we may direct you to that client or assist the client in responding as required by applicable law.

8. Email and Text Message Communications

We may send business and marketing emails to clients and prospective clients where permitted by law. Marketing emails will include an available method to unsubscribe from future promotional emails.

When CR Advertising sends or supports text message marketing, messaging is conducted for the applicable campaign and subject to the consent, disclosure, opt-out, and other requirements that apply to that campaign. Recipients may use the opt-out instructions included with the applicable message or campaign. Transactional, project-related, or legally required communications may continue where appropriate.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law. Retention periods may depend on the purpose of collection, the length of a client relationship or campaign, contractual requirements, recordkeeping obligations, dispute resolution, fraud prevention, security needs, and legal requirements.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our practices and applicable law.

10. Data Security

CR Advertising uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction. However, no website, electronic transmission, network, or storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on where you live, the nature of the information, and whether an applicable privacy law applies, you may have certain rights regarding your personal information.

  • Confirm whether we process personal information about you
  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain personal information
  • Opt out of certain sales, sharing, or targeted advertising where applicable
  • Limit certain uses of sensitive personal information where applicable
  • Withdraw consent where processing is based on consent
  • Appeal certain decisions regarding a privacy request where applicable
  • Exercise applicable privacy rights without unlawful discrimination or retaliation

These rights are subject to applicable legal requirements, exceptions, verification procedures, and the role CR Advertising is performing with respect to the information.

12. How to Submit a Privacy Request

To submit a privacy request, contact CR Advertising using the information in the Contact section below and identify your request as a “Privacy Request.” Please provide enough information for us to understand and respond to your request.

We may need to verify your identity before completing certain requests. If the information at issue is controlled by one of our clients, we may refer the request to that client or coordinate with the client as required by applicable law. Where applicable law permits an authorized agent or provides an appeal right, we will process those requests as required by law.

13. Do Not Track and Privacy Preference Signals

Some browsers offer a “Do Not Track” setting. Because there is not a uniform industry standard governing traditional Do Not Track signals, our website may not respond to every Do Not Track signal.

Where applicable law requires recognition of a legally recognized opt-out preference signal, such as a supported Global Privacy Control signal, we will process that signal as required by applicable law and the capabilities of our website and consent-management technologies.

14. Children’s Privacy

CR Advertising’s website and business services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 in a manner subject to the Children’s Online Privacy Protection Act. If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to address or delete it as required.

15. Third-Party Websites and Services

Our website and campaigns may include links to or integrations with third-party websites, platforms, applications, or services. CR Advertising does not control the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this policy. If changes are material, we may provide additional notice where appropriate or required by law.

17. Contact CR Advertising

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact:

CR Advertising, Inc.
3316 Cedar Heights Drive, Suite B
Cedar Falls, Iowa 50613
Phone: 319-268-0181
Toll Free: 888-889-0479
Email: matt@crads.net
Website: crads.net