OEM-compliant marketing solutions designed to protect your brand and maximize co-op reimbursement

Automotive marketing isn’t just about driving traffic. It’s about staying compliant. Many dealerships are required to follow strict advertising guidelines set by their OEM partners, including brands like Ford, Honda, Toyota, Chevrolet and others. From approved language and disclaimers to incentive structure and brand standards, compliance is critical.

At CR Advertising, we understand the complexities of OEM advertising requirements. Our team works diligently to ensure every campaign, whether direct mail or digital, aligns with your manufacturer’s guidelines while still delivering aggressive, results-driven messaging. We help you protect your brand relationship, avoid costly compliance issues and execute promotions with confidence.

Your Marketing Partner

  • Maximize Your Co-Op Reimbursement – Ensure your campaigns meet manufacturer requirements so you can claim every eligible co-op dollar without delays or reductions.
  • Avoid Costly Compliance Errors – Incorrect disclaimers, incentive language or brand misuse can lead to rejected claims or chargebacks. An experienced partner helps you avoid expensive mistakes.
  • Protect Your OEM Relationship – Staying aligned with brand standards strengthens your standing with your manufacturer and demonstrates operational professionalism.
  • Speed Up Approval Processes – A knowledgeable marketing partner understands submission requirements and approval workflows, helping your campaigns launch on time.
  • Maintain Brand Consistency – Proper logo usage, approved messaging and correct incentive representation keep your dealership aligned with national brand campaigns.
  • Reduce Internal Workload – Let your marketing partner handle compliance details so your team can focus on selling vehicles and serving customers.

If you’re looking for a marketing partner that combines proven automotive direct mail expertise with full-service marketing power, CR Advertising delivers.

Contact us today and let’s build a relationship!